I have been reading so many blogs, websites and forums on how to
monetize your blog and make money with Google Adsense. I have discovered
that so many pro bloggers and website owners whom are Google publishers
are making huge amount of money with Google Adsense. Google Ads are
advertising programs issued free by Google for its publishers to be
place on their website or blog and they are paid for each clicks made
through their sites visitors. In this article i will like to share some
few Google Adsense tricks, secrets and tips you ought to know and use
for effective conversion.
Few Google Adsense Tricks, Tips and Secrets You Ought To Know
- Focus on general or specific niche:
When deciding on building a website you have to seek around general
topics or niche ones. Generally speaking niche websites work better
with Google Adsense. Because the ad targeting is much better. And again
as you have a narrow focus your writing naturally becomes more expert
in nature. Hopefully this makes you more authority in your field.
If this is your first try at building an Adsense website, make it about
something you enjoy. It will make the process much easier and less
painful to accomplish. You should however make sure that your topic has
enough of an ad inventory.
Once you’ve gotten the idea of how Adsense works on a website, you are
going to want to find some high paying keywords, you may even be
tempted to buy a high paying keyword list. This does come with some
dangers. Because the level of fraud is much higher on the big money
terms. there is a distortion of the supply and demand relationship for
these terms. Everyone wants ads on their website that make $35 or more a
click, however the number of advertisers who are willing to pay that
much is pretty limited. Additionally the competition for that traffic
is going to be stiff. So, don’t try to run with the big dogs if you
can’t keep up. If you have to ask if you’re a big dog, then chances
are, you’re not. I have used a high dollar keywords report from
cashkeywords.com and was pleased with my results.
- Site Building:
When you are deciding to become a website or blog publisher in other to
make money with Adsense, you begin to think whether to manage 1 blog
that will be earning $100 daily or 100 blogs that will be earning $1
each daily. The reality of it is, most people end up somewhere in
between. Having 100 websites leaves you with maintenance, management
and content issues. Having one website leaves you open to all sort of
fluctuations (search engines algorithm’s, market trends, etc). You can
adapt your plan on the way, but you’ll have an easier time if you start
out going in the direction of where you want to end up so its for you
to decide which category suits you.
- New Sites and Maintenance:
When you’re building a new site don’t put adsense on it until it’s
finished. In fact I’d go even farther to say don’t put adsense on it
until you have built inbound links and started getting traffic. If you
put up a website with “lorem ipsum” dummy or placeholder text, your
adsense ads will almost certainly be off topic. This is often true for
new files on existing websites, especially if the topic is new or
different. It may take days or weeks for Google’s media bot to come back
to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically. click here if you want to get common traffic tips
- Managing your blogs with Adsense channels
Adsense channels is one area where it’s really easy to go overboard with
statistics. You can set up URL channels to compare how one website or
blog is doing to another. You can also set up sub channels for each
URL. This method will help you know your website or blog performances
and which ones to improve especially for those who manage more than one
sites.
- Where to place your Adsense units:
Once you are ready with your Adsense code, you’re going to have to
consider where to put it. If it is a new site it’s easier, if it’s an
existing site it’s more difficult. While there are some people who will
be able to do it, in most cases I’d say if you just slap the Adsense
code in, you’ll end up with some error display on your site. Placing
Adsense code for every site is different, for blogger you have to parse
the code else it won't work. Google has published some heat maps
showing the optimal locations. No surprise that the best spots are
middle of the page and left hand side. Now I’ve done really well by
placing it on the right, but you should know why you’re doing it that
way before hand, and be prepared to change it if it doesn’t work out.
Google has also has published a list of the highest performing ad sizes
which are:
336×280 large rectangle
300×250 inline rectangle
160×600 wide skyscraper
From the sites that I have read, I do realize that the 336 rectangle
and 160 skyscraper does well. My next best performing ad size is the 728
Leader board, I also love using the 300 inline rectangle but not too
often. So it really depends on how well you integrate these into your
site. Placement can have a dramatic effect on performance. TIP:
When working on a new site or new layout you may want to give each
location it’s own channel for a little while until you understand the
users behavior.
Another ‘trick’ that can increase your CTR is by blending your Adsense
into your body copy. For example if your body copy is black, remove the
Adsense border and make the title, text, and URL black.TIP:
Try changing all of your page hyperlinks to a high contrast color
(like dark red or a bold blue) then change the Adsense title to the
same color.
The one area where I’ve found blended ads don’t perform as well is
forums, especially ones with a high volume of repeat members. Regular
visitors develop banner consciousness pretty quickly. One ‘trick’ to
keep the ads from being ignored is to randomize the color and even the
placement. As with any of the decisions about location, placement and
color it’s a trade off. How much do you emphasize the ads without
annoying your visitors. Remember it’s better to have a 1% CTR with 500
regular visitors as opposed to a 5% CTR with 50 visitors. TIP: For forums try placing the Adsense ads directly above or below the the first forum thread.
- Use multiple ad units:
Placing multiple ad units is also another way to increase your Adsense
revenue. According to Google’s TOS you are allowed to post up to three
ad units per page. Similar to standard search results the highest
paying ad units will be served first and the lowest being served last.
If there is enough of an ad inventory, place all three ad units.
However you should pay attention to the payouts. Current assumption is
you get 60% of the revenue (on a $0.05 click you get $0.03). So if a
click from the third ad unit is only paying between 3 to 5 cents you
may want to omit it from your page. If one ad unit is getting a higher
percentage of click through you’ll want to make sure the highest paying
ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
- Placing ads on affiliate sites
Placing Adsense on affiliate sites is very tricky. Are you giving up a
$10, $20, or $30 sale for a $1 click? This is something you have to
test on your own to figure out. If you aren’t converting now it’s
definitely worth a try. For example let’s say you had an affiliate
website where you sold shoes. You’re going to need some related
articles to ‘flesh out’ the site. Things like ‘getting a shoe shine’ or
‘finding a shoe repair shop’ these are excellent spots for Adsense.
While you won’t get rich, they will usually provide a small steady
income and cover things like hosting costs.
TIP:
If you find you have pages getting more than 50 clicks per month add
more pages about this topic, and link the pages together.Find this post
interesting? then read related topics below
These are the few Adsense tips, tricks and secrets i have to share if
you have any methods, please feel free to share it using the comments
box below.
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